Hospital Customer Segmentation marketing mix Essay Assignment Paper

We have advanced nursing paper writers to help on Hospital Customer Segmentation marketing mix Essay Assignment Paper

Hospital Customer Segmentation marketing mix Essay Assignment Paper

Using the scenario below, provide alternatives in a paper of at least 500 words and in current APA format that is supported by 2 peer-reviewed, scholarly references and 1 instance biblical integration.

Bethesda Hospital has recently developed an occupational medicine program. It wants to target employers in the Baltimore metropolitan area. The director of the program has a range of services within this program including toxicology assessment, education around issues such as preventing back injuries, stress management, and providing medical treatment at factories, should it be desired. Suggest 3 alternative ways the customer base for this new service could be segmented, and indicate how each base of segmentation would result in a change in the marketing mix.

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