Customer Segmentation

Using the scenario below, provide alternatives in a paper of at least 500 words and in current APA format that is supported by 2 peer-reviewed, scholarly references and 1 instance biblical integration.

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Bethesda Hospital has recently developed an occupational medicine program. It wants to target employers in the Baltimore metropolitan area. The director of the program has a range of services within this program including toxicology assessment, education around issues such as preventing back injuries, stress management, and providing medical treatment at factories, should it be desired. Suggest 3 alternative ways the customer base for this new service could be segmented, and indicate how each base of segmentation would result in a change in the marketing mix.

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